Sales Research Institute, Inc.

How is the Science of Selling enabled throughout your organization?

Learning the process to capture, document, and share customers needs have enabled me to be a top sales performer in three different industries.

Ric Martin,
IBM

SRI's web-based Selling Chain Portal helps to create a repository of customer needs assessments to track and measure the results of the Science of Selling® implementation. Sales wins and losses are tracked for each documented customer needs assessment. A database keeps track of why sales are won or lost based on the metrics tracked during the sales process.

In addition, the Selling Chain Portal allows documented customer needs assessments to be shared throughout the organization. Thus, best practices can be leveraged across your organization and with your business partners.

The Selling Chain Portal is available as a stand-alone web-based system or can be integrated directly into an existing CRM system or company intranet.

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Science of Selling — Improving Consultative Sales Skills


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