Sales Research Institute, Inc.

How is the Sales Guide Development Process
enabled throughout your organization?

We leverage our Sales Guides to recruit top sales performers. In every instance, we have been told that no other marketing organization provides their sales team with such a high level of support.

SRI Client

SRI's Selling Chain Portal is used as an online organizational communication and feedback system for Sales Guide content. The Portal contains online tools for the rapid creation and editing of Sales Guide content. It also contains online learning tools designed to support the content development process.

The Selling Chain Portal allows content to be deployed on the web as a stand-alone web-based system or can be integrated directly into an existing CRM system or company intranet.

Salespeople access the Sales Guides online and can provide feedback directly to the Sales Guide owner. Feedback is captured and archived on the Selling Chain Portal so that content can be continuously improved based on selling chain feedback.

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Sales Guide Development System — Developing Actionable Sales Content


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