What is the process to build a Sales Guide?
Sales Guides can be created for products, services, solutions, market segments and/or business alliances.
The Sales Guide Development System from Sales Research Institute teaches participants how to develop "who to sell" and "how to sell" information, and consolidate the data into a Sales Guide that can be deployed throughout the selling chain.
Typically, the Sales Guide Development System is a two-day, instructor-led program that includes representatives from cross-functional groups such as Product Development, Marketing, Sales, Sales Support resources and Alliance Partners, if appropriate.
After the initial training program, online training is provided for reinforcement and to ramp-up new hires.
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