Sales Research Institute, Inc.

About Us

Sales Research Institute, Inc. (SRI) is the world leader in the integration of skills, content and process for improved sales effectiveness across all business units in a company's selling chain. SRI has worked with Fortune 500 companies as well as emerging growth companies in a variety of industries including technology, healthcare, financial services, biotechnology and mass media. Since our company was founded in 1991, we have partnered with leading global companies such as Motorola, Hewlett Packard, 3M, Avnet, Agfa, The McGraw-Hill Companies, Reed Elsevier and General Electric.

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SRI was recently featured in an article in Selling Power magazine that highlighted the work conducted with one of our Fortune 50 clients.

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Sales Research Institute, Inc. — Solutions for Selling Chain Excellence


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